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Altruism and the Relationship to Capitalism

It has been argued that the root of capitalism is the idea of altruism, that to generate wealth for the purpose of giving is the ultimate purpose of wealth. In…

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What the Media Doesn’t Say About Sub-Prime Loans

By Samuel Phineas Upham When the most recent financial collapse occurred, the American public heard a lot about sub-prime loans. They heard that predatory lenders had allowed innocent borrowers to…

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Laurance Rockefeller: A Champion of Natural Preservation

By Phineas Upham Until his death in 2004, Laurance Rockefeller was a driving force behind philanthropic efforts aimed at protecting the environment. Part of the Rockefeller family, born of John…

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Two Key Metrics to Help Measure Engagement

Digital marketing will always be a guessing game, with data as your greatest asset, but you can form a clearer picture of how users respond to your ads today. Technology…

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Alexander Turney Stewart: Creator of the Department Store

By Phin Upham If you’ve ever wandered the departments of a Macy’s or a Sears, and considered who thought it would be a great idea to put all that stuff…

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One Great Reason to Raise a Glass of Jack Daniels in September

By Phin Upham If you’re ever at a loss for reasons to drink in September, you can raise a glass to Jack Daniels. He was born around 1850, and his…

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How to Respond to a Ripoff Report

By Pierre Zarokian from Reputation Stars Ripoff Report was supposed to be a bastion for consumers to out businesses for their dirty practices, but anonymous posting and a lack of…

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Targeting 101: What You Need to Know to Succeed

The bread and butter of any successful campaign is the ability to leverage data and target users. Buy-side platforms offer extremely granular targeting, with some even allowing mobile marketers to…

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Maximizing Reach in Mobile Advertising

Mobile advertising is a fairly new animal, so to speak, but the usage of mobile devices is on the rise. Buy-side platforms have responded with new methods of targeting users…

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The Role of Screen Size in Mobile Marketing

Mobile marketing allows you to reach consumer segments as they are on-the-go, putting you in touch with them often times right before they make a purchase. That’s a powerful tool…