What the Media Doesn’t Say About Sub-Prime Loans

By Samuel Phineas Upham When the most recent financial collapse occurred, the American public heard a lot about sub-prime loans. They heard that predatory lenders had allowed innocent borrowers to…

Laurance Rockefeller: A Champion of Natural Preservation

By Phineas Upham Until his death in 2004, Laurance Rockefeller was a driving force behind philanthropic efforts aimed at protecting the environment. Part of the Rockefeller family, born of John…

Two Key Metrics to Help Measure Engagement

Digital marketing will always be a guessing game, with data as your greatest asset, but you can form a clearer picture of how users respond to your ads today. Technology…

Alexander Turney Stewart: Creator of the Department Store

By Phin Upham If you’ve ever wandered the departments of a Macy’s or a Sears, and considered who thought it would be a great idea to put all that stuff…

One Great Reason to Raise a Glass of Jack Daniels in September

By Phin Upham If you’re ever at a loss for reasons to drink in September, you can raise a glass to Jack Daniels. He was born around 1850, and his…

ripoff

How to Respond to a Ripoff Report

By Pierre Zarokian from Reputation Stars Ripoff Report was supposed to be a bastion for consumers to out businesses for their dirty practices, but anonymous posting and a lack of…

marketing

Targeting 101: What You Need to Know to Succeed

The bread and butter of any successful campaign is the ability to leverage data and target users. Buy-side platforms offer extremely granular targeting, with some even allowing mobile marketers to…

mobile-advertising

Maximizing Reach in Mobile Advertising

Mobile advertising is a fairly new animal, so to speak, but the usage of mobile devices is on the rise. Buy-side platforms have responded with new methods of targeting users…

mobile-marketing

The Role of Screen Size in Mobile Marketing

Mobile marketing allows you to reach consumer segments as they are on-the-go, putting you in touch with them often times right before they make a purchase. That’s a powerful tool…

cybersecurity

How Ad Exchanges Protect Consumers From Click Fraud

Ad exchanges have a responsibility to protect the marketers who utilize their services. Keeping a trustworthy image isn’t just good for PR purposes, it’s important for business too. If marketers…