Two Key Metrics to Help Measure Engagement

Digital marketing will always be a guessing game, with data as your greatest asset, but you can form a clearer picture of how users respond to your ads today. Technology…

Alexander Turney Stewart: Creator of the Department Store

By Phin Upham If you’ve ever wandered the departments of a Macy’s or a Sears, and considered who thought it would be a great idea to put all that stuff…

One Great Reason to Raise a Glass of Jack Daniels in September

By Phin Upham If you’re ever at a loss for reasons to drink in September, you can raise a glass to Jack Daniels. He was born around 1850, and his…

ripoff

How to Respond to a Ripoff Report

By Pierre Zarokian from Reputation Stars Ripoff Report was supposed to be a bastion for consumers to out businesses for their dirty practices, but anonymous posting and a lack of…

marketing

Targeting 101: What You Need to Know to Succeed

The bread and butter of any successful campaign is the ability to leverage data and target users. Buy-side platforms offer extremely granular targeting, with some even allowing mobile marketers to…

mobile-advertising

Maximizing Reach in Mobile Advertising

Mobile advertising is a fairly new animal, so to speak, but the usage of mobile devices is on the rise. Buy-side platforms have responded with new methods of targeting users…

mobile-marketing

The Role of Screen Size in Mobile Marketing

Mobile marketing allows you to reach consumer segments as they are on-the-go, putting you in touch with them often times right before they make a purchase. That’s a powerful tool…

cybersecurity

How Ad Exchanges Protect Consumers From Click Fraud

Ad exchanges have a responsibility to protect the marketers who utilize their services. Keeping a trustworthy image isn’t just good for PR purposes, it’s important for business too. If marketers…

seo

Becoming a Top SEO

What are top SEOs? They’re companies and products that have managed to reach the zenith of search engine desirability and visibility. For some, just which one of those two characteristics…

youtube

3 Steps to Using YouTube Videos For Your Business

Watching videos is one of the most common activities that almost everyone enjoys be it on television or over the internet. So it should come as no surprise that businesses…