Even if employing black and gray hat techniques might benefit you, their more ethical counterpart, known as the white hat technique, works best for the long term.
With the only disadvantage being that white hat techniques for a site might take longer to get ranked, here are 4 reasons why white hat techniques are the best:
#1: Focus on quality unique content
With the focus on quality and unique content, most sites employing this technique include blogs, articles with pertinent keywords but with a difference – the keyword density is kept low. This also means that keyword stuffing is avoided completely.
#2: The Benefit of Guest Blogging
Probably the most important benefit of guest blogging is to build a site’s link profile but should contain information about the industry that the business belongs. Simply put, the more guests blogs you create, the more backlinks your site can get.
#3: Internal Linking
The more internal links that you place on every page of your website, the more search engine spiders will find it easy to find every page of yours, and index them accordingly. The ease with which these spiders can do this determines how well ranked your site will be. Watch out for scripts in drop-down menus as well as sliders that might work against your chances of being ranked well.
#4: Site optimization
Making changes so as to the content and structure is search engine friendly is paramount. Among the other aspects that come into play is the readability, excellent grammar and spelling, the right titles and meta tags as well as the use of pertinent keywords.