Category Archives: Business

Two Key Metrics to Help Measure Engagement

Digital marketing will always be a guessing game, with data as your greatest asset, but you can form a clearer picture of how users respond to your ads today. Technology…

Targeting 101: What You Need to Know to Succeed

The bread and butter of any successful campaign is the ability to leverage data and target users. Buy-side platforms offer extremely granular targeting, with some even allowing mobile marketers to…

The Role of Screen Size in Mobile Marketing

Mobile marketing allows you to reach consumer segments as they are on-the-go, putting you in touch with them often times right before they make a purchase. That’s a powerful tool…

How Ad Exchanges Protect Consumers From Click Fraud

Ad exchanges have a responsibility to protect the marketers who utilize their services. Keeping a trustworthy image isn’t just good for PR purposes, it’s important for business too. If marketers…

Becoming a Top SEO

Article Written by : Host Edition What are top SEOs? They’re companies and products that have managed to reach the zenith of search engine desirability and visibility. For some, just…

3 Steps to Using YouTube Videos For Your Business

Article Written by : Lo Cost Marketing Watching videos is one of the most common activities that almost everyone enjoys be it on television or over the internet. So it…