More than just a logo. When you think of great products or companies, the visual image that forms in your mind is probably that of their mark; McDonald’s golden arches, Nike’s Swoosh and Coca-Cola’s wave. The inherent value of a quality brand is at the core of everything. At Go Media we believe the process of building memorable brands that last is based on more than just a logo. Taking the time to build a solid brand identity, the heart and soul of your company, is incredibly vital to your company’s growth and survival. Notes William Beachy, Go Media President, “Having a strong brand identity allows customers to recognize you. Without recognition, there is no brand loyalty.
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How to Build a Stand-Out Brand: Whys and Ways to Stand Out