Don’t believe that email marketing is dead.
Email marketing has gotten a bad rap lately with some people believing that social media is the future of digital marketing. The truth is that email marketing is more effective than any other digital marketing strategy. Social media is a great way to interact with customers, but in the end, email marketing still supplants itself as the marketing king.
Email marketing has the highest response rates of any marketing channel and a majority of customers have stated that they prefer to interact with businesses through email. Email marketing results continue to grow every year and email generates the highest ROI.
Email Marketing Will Help You Grow
When done right, email marketing will help you reach new customers and generate more traffic and sales. Don’t underestimate the power of email marketing, as it’s more effective than you might believe.