Three reasons to hire a Search Engine Marketing Firm

There are many reasons as to why you may want to hire a California SEO agency to help you promote your business on popular search engines like Google, Bing and Yahoo. Here are three of the most important ones:

  1. Search engine use is growing on a daily basis.

Google, the world’s most popular search engine, processes an average of 40,000 search queries every second. This adds up to over 3.5 billion searches per day. Many of these searches are done by consumers that are looking to make a purchase. Hiring a search engine optimization firm to ensure that your website is featured prominently on search results has the potential to bring you a large increase in customers.

  1. Doing it alone can be complicated and time-consuming.

While doing your own search engine marketing from A to Z is definitely possible, it is not always a good idea. Both SEO and pay-per-click advertising on search engines can get quite complicated. You will also need to stay on top of the latest developments in the industry and changes that Google makes to its page ranking algorithms. You can use a search engine marketing firm to help you out with all or part of the required tasks.

  1. Search engine marketing fits in nicely with other marketing channels.

Any quality digital ad agency will tell you that search engine marketing isn’t there to replace the other advertising channels that you use, but rather to complement them. You can still use social media, email marketing, print advertising, direct ad placement on websites, online classified ads and more to promote your business.


Sticky Web Media is a digital ad agency based out of California.