Tips to Help Evaluate an SEO Agency

seo-keywordsWhether you’ve been in business for years or are just getting started, it’s crucial to understand that the competition is fiercer than ever before. Since the advent of the Internet, you no longer have to compete against locals in the industry. Today’s consumer can purchase products and services from around the globe, so it’s imperative that you have a website the search engines can find. There are three tips to evaluate a California SEO firm to ensure they’re equipped to get the job done right.

Ask About Changes

If you already have a website, ask a potential company what components will need to be changed both on-page and off-page. They should be prepared for helpful suggestions such as layout suggestions and changes to your meta data such as your title tag.

Incoming Link Profile

Search engine optimization goes beyond locating the best keywords. You also must establish links to your site. A good SEO agency California will be prepared to offer helpful suggestions. Just a few subjects you should look for them to bring up include:

Being active with your industry-related expertise with prestigious websites

High quality free and paid directories

Governmental and educational institutions where you can post links

What Keywords Will Work?

Keywords are crucial in California SEO, but if an agency immediately pops off suggestions, this is a bad sign. Keywords require research. However, look for them to mention geographic considerations as well as commerce-related keywords such as “buy” and “cheap.”


Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn more at Sticky Web Media.